“From Here to Eternity” is a four part mini-series examining what to make of the future of music. The series begins with a glimpse into the crystal ball for the future of major bands, then onto smaller/indie bands. From there, the series moves on to two radically changing industries: concert ticket distribution and music sales.
“The Big Fish”
In this section, I’d like to read the tea leaves and describe the future for some of our favorite major rock acts. Be warned, it isn’t just roses from here on out.
The Rolling Stones – The band will continue having anniversary concerts for their 55th year together, their 60th, and then while preparing for their massive We Never Say Die tour in 2022, Keith Richards will die. At his funeral, Mick Jagger will perform a mournful version of “Bitch”. Confused faces will abound.
U2 – In 2014, five years after the mild-selling U2 album No Line on the Horizon, Bono will announce that U2 is ready to re-re-apply for job of best band in the world. With that, their new album No Time for the Future But Now will be released. It will be another guitar love affair by the Edge, with classic Bono wailing, and several mentions of the words “love”, “fire”, “spirit”, “time”, and other major sentiments that people can feel attached to. It will sell millions of copies with producer Danger Mouse calling it “the dopest thing created buy a bunch of white guys ever”. U2 will continue to piss off the Pitchfork music website with their shameless display of all flash and no substance. Bono will once again show that the younger Bono of around the 3 minute mark of this clip is dead and gone.
Radiohead – After years of creating cultural upheaval and consistently being called the world’s greatest band or the future of music or the savior of our times, Radiohead created the relaxed and non-world beating The King of Limbs. As astute readers of blogs, critical reviews, and YouTube comments, Yorke and co. will soon decide it’s time to “get weird” again. So in 2015, they will release the album AOUIWEKLJE to the delight of fans everywhere. Before diving into the album, people will be greeted with the enigma of the title. Fans will give long-winded essays on it’s meaning, from how the letters looked together at certain angles with the sun to the way the sequence of letters sounds in cat noises, with no response from within the Radiohead camp.
Finally, in 2025, Yorke will get drunk in an interview and will be asked about the album title, to which he will say “It was just a big laugh. I covered Jonny’s eyes and he just started typing random letters. We went with it.” The album itself will consist mostly of key arrangements to only sound palatable to those who worked hard enough at it to get that palate. One of their most challenging and awe-inspiring works yet.
Bob Dylan – Bob will keep croaking along. He’ll never stop croaking. He’ll be dead and still croaking.
Beck – After the abysmal failure that was Song Reader, Beck will try his hand at directing movies. His first movie, “Under a Bourbon Sun”, will be about a bottle of bourbon that got tired of living in a bar, decided to crawl out to see the world, got too hot in the desert sun, lost all its alcohol to evaporation, and eventually died. It will not be a success.
Dead Artists – After the deaths of many major artists (Paul McCartney, the Rolling Stones, Simon & Garfunkel, etc.), Warner Bros. will win the rights to their music and creates the “Hologram” series in a similar vein to the amazing-and-not-at-all-pure-evil Tupac Shakur Coachella concert.
The “Hologram” series will be surefire hit, with kids from Alabama to Japan dancing along to a hologrammed Michael Jackson “singing” “Billie Jean”. Several artists will try to complain about royalties and ethics, but they will all be dead.
So it goes.